No ifs; only butts... Dedicated to the cloth, the craft, the culture and the history of denim. G-Star RAW launches its Spring/Summer ‘20 brand campaign: Hardcore Denim. It’s all about the details: the stitching, the cut, the lines, the balance. Because details make the difference and take denim from good to great. “The follow-up sequel [...]

Makkum Art

Promotional materials for the bi-annual Art Festival in Makkum, Friesland A 100 artists exhibit their work at locations that usually stay hidden. Design and evelopment of all the printed materials like flyers and posters but also the website MakkumArt.nl CLIENT Makkum Art SERVICES Concept, Creative Direction. YEAR 2022

Wolford Spring/Summer 2019 Campaign

DDB & Tribal Amsterdam gives Wolford a new look for Spring Summer ’19 with campaign shot by Ellen von Unwerth. #truecharacter To stay relevant in the ever-changing world of fashion, leading Austrian lingerie and hosiery brand Wolford, asked DDB & Tribal Amsterdam to help them find a new strategic direction and a contemporary style. The [...]

New Years Eve Float for Abita Beer

HAPPY NEW YEAR!Abita's FlagshipThe Abita New Year’s Eve Float resembles a ship, made from the flagship beers that Abita brews so well. The Cuckoo Clock shows and strikes twelve, and because the bird that came out is so large, it slams the bottles which are starting to fall over and pop open. On the float [...]

Carnivale Abnormale

Identity for a School Party I created a visual identity for the farewell party of the kids of Camps Bay High in South Africa. The theme was Circus, one of my favourite design themes. The Headmaster is Mister Collier, so I branded the Circus with his name. CLIENT Camps Bay High School, South Africa SERVICES [...]

A trip down KLM lane

A trip down KLM lane KLM "huisjes" are porcelain models of notable Dutch houses and buildings filled with genever (Dutch Gin). Travellers in KLM's business class get these as a gift. For KLM's 91st anniversary (and 91st building) we created a mini-site on KLM.com for collectors and fans, where every building was modelled in clay and [...]

Blankets 4 Africa

Inspired by Africa Branding and Identity for a wonderful organisation in South Africa that tries to persuade all airlines to donate their blankets, so they can be used by children and their parents to keep them warm. CLIENT Blankets 4 Africa SERVICES Branding, Print YEAR 2013

INHOLLAND Photography

Photographing Students of INHOLLAND in their own cities Photography for INHOLLAND College in the Netherlands. I did this shoot with Namy Nosratifard. We spent 10 full days capturing students all around The Netherlands. The aim was to localise INHOLLAND's website, so you would see people from your own school when coming to the website. CLIENT [...]

Volkswagen Tame the Tank

Inspired by the Ocean What: Game / microsite. Where: Netherlands. Role: Art Direction. For Volkswagen Polo, we wanted to educate buyers about the effect driving behavior has on fuel economy. "Tem de Tank" had players racing a VW Polo from Amsterdam to Milan, facing various obstacles and decisions along the way. The twist is that it's hard [...]

Even Apeldoorn bellen LIVE

Star in your own AccidentSILVER LION CANNES For more than 25 years, the 'Just call us' commercials of Dutch insurance company Centraal Beheer Achmea have been the most popular and awarded ones in the Netherlands. In our new campaign, we wanted to bring the slogan closer to the people. So we did: with six real [...]