Virtual Reality to get the kids home safely

How to position Samsung as an innovative and positive brand? With new techniques, but applied in relevant way. With a case that actually contributes to the safety of young scholars.

Beat The Street is a VR app in which young people can experience different hazardous traffic situations. They have to make choices and take action and then are confronted with the consequences of their actions.

The launch of the app was a news item, with 4.5 million impressions after the press event on 79 channels. In total, the case generated nearly 600,000 euros of PR value.

Cheil, Samsung

Art Direction