‘Your own Delft blue portrait on a real KLM plane’.
This formed the starting point for the KLM ‘Tile & Inspire’ campaign that was jointly developed DDB and Tribal DDB. It’s a social media campaign where KLM invited everyone to make a Delft blue tile of themselves with an inspiring message. A selection of about 4000 tiles with inspiring spells got a place on a true Boeing 777-200, which is now flying around the world.
KLM. A journey of inspiration.
KLM Royal Dutch Airlines