Star in your own Accident
For more than 25 years, the ‘Just call us’ commercials of Dutch insurance company Centraal Beheer Achmea have been the most popular and awarded ones in the Netherlands. In our new campaign, we wanted to bring the slogan closer to the people.
So we did: with six real live ‘accidents’ you could be part of, have your picture taken and share it online. You could even become the star of the new Centraal Beheer campaign.

Centraal Beheer Achmea, Tribal DDB

Art Direction