Adidas Brazuca

Our task was to introduce Brazuca to the football world in an interactive product experience that combines both the story behind the new adidas ball and a visually intriguing product display to drive sales. During each game, all eyes will be on Brazuca. It will be the centre of attention of the entire football world.
Using this insight, we created the interactive scroll experience “I am Brazuca”, which places the ball literally in the centre of every frame and chapter of the website, both in storytelling and visual design. Starting on a close-up of the ball, the viewer scrolls through 5 different story chapters, zooming out a little further with every stage: From the ball to the pitch, the players, stadiums, nations and the entire football universe, the whole football “world” revolves around

FWA Site of the Day 2014
FWA Mobile of the Day 2014

adidas, DDB&tribal

Creative Direction